How We Managed House of Nepal's Meta Ads
and Scaled to 9.2x ROAS
A traditional clothing boutique in Sydney needed expert Meta Ads management to scale their online and in-store sales. Here's how we built a high-performing Facebook & Instagram ad strategy that delivered 137% online sales growth.
Brand
House of Nepal — Traditional Nepalese & Indian Clothing Boutique
Location
Sydney, Australia (Physical Store + Online)
Goal
Increase online sales, drive in-store traffic, maximize ROAS
Our Role
Full Meta Ads Management — Strategy, Creative, Optimization
The Challenge: Scaling a Traditional Clothing Boutique with Meta Ads
House of Nepal had been operating in Sydney since 2014, building a loyal customer base for traditional Nepalese and Indian clothing. They had a physical store and an online presence, but their Meta advertising was inconsistent:
- Ad campaigns were sporadic — only running during festival seasons
- No retargeting strategy for abandoned carts
- Limited audience targeting beyond basic demographics
- No geofencing to drive in-store traffic
- Creative assets were outdated and didn't showcase product quality
The owner knew they were leaving money on the table. With wedding season and festivals like Dashain and Diwali approaching, they needed a professional Meta Ads management team to build a consistent, high-ROI advertising engine.
Our Meta Ads Management Strategy
We built a comprehensive Meta advertising strategy designed to maximize both online sales and in-store traffic through seven key initiatives:
Geofencing & Local Store Campaigns
We created hyper-local ad campaigns targeting users within 15km of their Sydney store. These ads highlighted the "try before you buy" experience and featured driving directions, store hours, and exclusive in-store offers. This was especially effective for brides and families wanting to see fabrics in person.
Dynamic Product Ads (DPA) for E-commerce
We connected their product catalog to Meta and launched Dynamic Product Ads that automatically showed customers the sarees, lehengas, and kurta they had viewed. This allowed us to scale advertising across hundreds of SKUs without creating individual ads for each product.
Festival & Seasonal Campaigns
We created specialized campaigns for Dashain, Diwali, and wedding season — peak times for traditional clothing purchases. Ads featured festive themes, gift guides, and limited-time offers. We also created countdown ads for upcoming festivals to build anticipation.
Retargeting & Abandoned Cart Recovery
We implemented retargeting campaigns that showed ads to users who visited the website but didn't purchase. For cart abandoners, we created a 3-step sequence: a reminder within 1 hour, a limited-time discount offer at 24 hours, and a final urgency message at 48 hours.
Lookalike & Custom Audiences
We built lookalike audiences from existing customer data (email list and past purchasers) to find new, high-intent shoppers. Custom audiences were created for:
- Past purchasers (for cross-sell campaigns)
- Email subscribers (for exclusive offers)
- Website visitors (for retargeting)
- Instagram engagers (for brand awareness)
Creative Strategy & A/B Testing
We tested multiple ad formats to identify what resonated with their audience:
- Carousel ads showcasing multiple products in one ad
- Video ads showing fabric quality, drape, and movement
- Collection ads for festival categories
- User-generated content from satisfied customers
Creative was refreshed every 2 weeks to prevent ad fatigue. We also created seasonal variants for each festival.
WhatsApp Integration & Direct Inquiry Ads
Many customers wanted personalized styling advice before purchasing. We added WhatsApp chat integration and created "Click to WhatsApp" ads that connected potential customers directly with store staff for personalized recommendations.
The Results: 9.2x ROAS from Meta Ads
📊 Before Meta Ads Management
- • Monthly Online Revenue: $8,000 (inconsistent)
- • ROAS: 3.2x
- • Store Foot Traffic: Seasonal spikes only
- • Ad Strategy: Sporadic, festival-only
🚀 After Our Meta Ads Management
- • Monthly Online Revenue: $18,900+ (consistent)
- • ROAS: 9.2x
- • Store Foot Traffic: +125% year-round
- • Ad Strategy: Always-on, optimized daily
Campaign Performance Breakdown (60 Days)
| Campaign Type | Budget | ROAS | Key Result |
|---|---|---|---|
| Geofencing Store Ads | $2,500 | 8.7x | 125% increase in store visits, 300+ in-store conversions |
| Dynamic Product Ads | $5,000 | 10.2x | $51,000 in direct online sales |
| Retargeting & Abandoned Cart | $1,500 | 12.8x | 28% cart recovery rate, $12,400 recovered revenue |
| Festival Campaigns (Dashain/Diwali) | $3,000 | 11.4x | 300+ store visits, 200% sales increase during festivals |
| Lookalike Audience Prospecting | $2,000 | 7.8x | 40% lower CPA than broad targeting, 1,200+ new customers |
| WhatsApp Inquiry Ads | $1,000 | 9.5x | 150+ inquiries/month, 68% conversion rate |
| TOTAL | $15,000 | 9.2x | $138,000+ total revenue generated |
"Before WebKitLab, our Facebook ads were hit-or-miss. Now we have a consistent, high-performing Meta advertising engine that brings customers to both our website and our physical store. The team's expertise in local targeting, festival campaigns, and retargeting has transformed our business. We're seeing customers we've never reached before, and our ROAS has never been higher. I wish we'd hired them years ago."
— Owner, House of Nepal
Traditional Clothing Boutique, Sydney
Key Takeaways for Retailers Using Meta Ads
- Geofencing drives physical store traffic — targeting local customers with store visit ads delivered 125% more foot traffic.
- Dynamic Product Ads are essential for e-commerce — they automatically show the right products to interested customers, scaling across hundreds of SKUs.
- Festival and seasonal campaigns drive urgency — timed offers during wedding season and festivals significantly boosted sales and store visits.
- Retargeting recovers lost revenue — 28% of abandoned carts were recovered with a well-timed, 3-step ad sequence.
- Lookalike audiences find new customers efficiently — 40% lower CPA than broad targeting by using existing customer data.
- WhatsApp integration increases conversion rates — personalized styling advice through chat led to 68% inquiry-to-sale conversion.
- Video outperforms static images — video ads achieved 3.2x higher CTR by showing fabric quality and drape.
Ready to Scale Your Business with Meta Ads?
Whether you're a retail store, e-commerce brand, or service business, our Meta Ads management team can help you achieve exceptional ROAS and sustainable growth.
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