Healthcare marketing analytics that show what brings patients
Most clinics cannot answer a simple question: which marketing activity brought last month's new patients? We set up tracking and reporting that answers it clearly.
What should a clinic track in its marketing?
A clinic should track the actions that lead to appointments: phone calls, form submissions, WhatsApp clicks, direction requests on Google Maps and booked appointments, along with the source of each one and the cost of each campaign. Impressions and likes are useful context, but they do not show whether marketing is working.
Why reporting often misleads clinics
Many marketing reports are full of impressions, reach and clicks. They look impressive and say little. A clinic owner needs to know how many real patients each channel produced and what each cost.
Good analytics also protects your budget. When you can see that one campaign brings bookings and another brings only clicks, you can move money to what works.
Who this is for
What our analytics service includes
Accurate tracking first, then reports you can read in a few minutes.
Google Analytics 4 setup
Correct configuration with key events for calls, forms, WhatsApp clicks and bookings.
Call tracking
Tracking of calls from ads, the website and your Google Business Profile where possible.
Google Search Console
Monitoring of indexed pages, search queries, impressions and clicks.
Campaign cost tracking
Cost per enquiry and, where booking data is available, cost per appointment.
Monthly report
A short report with what changed, why and what we recommend next.
Dashboard
A simple live dashboard for owners who want to check numbers at any time.
Our standard. We never put personal health information into analytics or advertising tools. Tracking is designed around actions such as calls and form submissions, not patient conditions, in line with platform policies and Indian data protection law.
Related services and resources
Google Ads for Doctors and Clinics
Search campaigns that bring calls and appointment requests from patients ready to book, measured on cost per enquiry.
Learn moreServiceHealthcare SEO
Rank on Google Search and Google Maps when patients look for your speciality, treatment or doctor in your area.
Learn moreServicePatient Lead Management
Every call, form, WhatsApp message and ad enquiry captured in one place, routed to the right person and followed up on time.
Learn moreGuideClinic website conversion
A practical checklist for websites that make booking easy.
Read the guideQuestions doctors ask us
Can you track phone calls from my website?
Yes. Click to call events can be tracked on the website, and dedicated tracking numbers can be used for campaigns where appropriate.
What is a good cost per patient enquiry?
It varies by speciality, location and treatment value. The useful comparison is between your own channels and over time, which is exactly what good tracking makes possible.
Do I need Google Analytics?
For almost every clinic website, yes. It is free and, when set up properly, shows how patients find and use your site.
Can you report on work done by another agency?
Yes. Independent tracking and reporting can help you understand whether existing campaigns are delivering.
Find out what your marketing is really producing
Share three details. A healthcare marketing strategist from our Kolkata team will call you to understand your practice, then send you a written plan. No obligation, no spam.
- A review of how your clinic appears on Google Search and Google Maps today
- The patient search terms worth targeting for your speciality and area
- A clear 90 day action plan with a monthly budget range